The LED lamp market is facing a severe test in 2015. As consumers become more aware of LED lighting lamps, the price of LED lamps is getting lower and lower, and many LED lamp manufacturers are caught in an endless low-cost vortex. LED lamp manufacturers In order to win more customers and the market, we have to fight a price war, such as LED bulbs, LED downlights, LED ceiling lights sold on the Internet for a few dollars, and postage. Can such products be assured? ? The price is getting lower and lower, the product quality is getting worse and worse, and the brand value is getting lower and lower, and the LED lamp manufacturers gradually lose themselves. So how do LED lamp manufacturers get rid of low-price competition? BETTER to analyze.

First, design creates value

 An ordinary LED bulb light, put in ordinary stores, using ordinary sales methods, then it can only sell for up to 3 yuan, because there is no tragedy of value innovation, but if we put this LED bulb The lamp is designed to be the most popular style this year, then this lamp can be sold for 8 yuan, which realizes the design value innovation.

Second, the brand creates value

If we put the label of a famous brand on this LED bulb, then we can sell it for 14 yuan, and a lamp of 3 yuan cannot be compared with you, because people will not be willing to buy Sanwu products. And they are willing to pay for the brand. This is brand value innovation.

Third, marketing creates value

If we combine the LED ceiling lamp, LED table lamp and LED floor lamp into a bedroom set, there are 3W, 4W, 5W, to sell, all made into exquisite shapes, and take a warm name, then, sell for 200 yuan a set also Not a problem. This is the value innovation of the product portfolio.

Fourth, quality creates value

If your LED light uses the top imported chips, you can also dig out its value, such as imported chips, zero radiation, more stable light emission, longer life, etc., then it is absolutely no problem to sell 250 yuan, this is the product Extend value innovation.

V. Packaging creates value

If we match the above LED luminaires into three types of lighting, such as villa lights, banquet lights, and hotel lobby lights, then 2,000 yuan will also be very popular, which is the innovation of product packaging value.

It can be seen that how much your LED light can sell is determined by the company's product positioning. For the same LED lamp, if different value innovation strategies are adopted, different marketing results will be generated, and it is not limited to the price war among LED lamp manufacturers, which forms a vicious competition.

Of course, high prices must be built on your product's brand value. Only when the brand value increases, will it be favored by consumers, so at this stage, in addition to improving marketing methods, you should also ensure the quality of each product and let the product Withstanding the test of the market, the brand value has been enhanced.

BETTER is a professional LED lighting manufacturer in China. Its products include: LED hard light bar, LED soft light bar, LED flood light, LED wall washer and other indoor and outdoor lamps. Welcome to visit the official website of BETTER (www.belsz.com) for the latest knowledge of LED lamps.